The Ohrid Declaration on the Ethical Use of Artificial Intelligence in the Media seeks to promote transparency, accountability and human oversight in order to safeguard the integrity of journalism and public trust in South East Europe and Turkey.

The long history of propaganda is rooted in corruption, censorship and the ideological manipulation of the press – an area explored by Jacques Ellul in his analysis of how political and religious powers use various techniques to shape public opinion.

Data literacy, algorithmic literacy, and computational thinking are inseparable concepts. Together, these skills form an essential foundation for critically and ethically understanding and using artificial intelligence in journalism.

They are not trusted, but they are used. They are not entirely reliable and accurate, but journalists experiment daily with large language models (LLMs), which are likely to be used at each stage of the news process. What are the key risks and how can they be mitigated to ensure safe and meaningful use?

AI-based technologies are both a tool to combat disinformation and a means to amplify it. However, it would be misleading to reduce the phenomenon to a purely technical problem. Where are we? Where are we going?

One of the misconceptions about AI is the concept of ‘adoption’. In Science and Technology Studies (STS), adoption is about negotiating, appropriating, and domesticating tech into routines and identities. Use is just interaction; practice is integration into professional routines (it is not adoption but can lead to it).

Journalists use AI technologies daily without necessarily understanding what’s going on behind the screen. From research to translation, transcription, and even automated content creation, AI is woven into the fabric of modern journalism. The question, then, is: What does it mean to train journalists on AI?